Award-winning facilities

Opened in 2013, the Centre of Regeneration and Enterprise (CoRE) is the result of a stunning £12m restoration of an historic pottery works. It combines the best of 130 years of Potteries Heritage with cutting edge technology and design to create an exciting fusion of the old and the new.  

CoRE has won multiple architectural awards, including the prestigious RIBA Award for Best Sustainable Project and the LABC Award for Best Change of Use. Visitors also get to see sustainability in action, from renewable technologies to rainwater recycling. Sensor-controlled windows ensure ideal delegate comfort. Fresh air and natural daylight provide an optimal environment. CoRE really is as green as it gets.

There is no compromise on functionality. CoRE boasts state-of-the-art facilities, integrated smart screens, venue-wide WIFI and ample parking. Throw in CoRE’s accessibility, commitment to customer service and competitive hire rates and we challenge you to find a box that can’t be ticked for your next training course, event or meeting.



Conference and Demonstrator centre (Enson works east range)

Founded in the mid-19th Century as the Dresden Works, the site originally formed part of a large china manufactory situated on either side of Chelson Street.

The Enson site originally accommodated the factory’s slip-making, finishing and packing houses, with all other production located on the opposite side of the road.In 1875, the sites were separated to form two independent works, resulting in a major rebuilding programme at the Enson site between 1878 and 1900. By the 1920s, the factory was known as Delphine Pottery and during World War II was converted into a Government military store.It returned to pottery production in 1948 when it was occupied by the firm of Spencer Stevenson & Co., who produced ‘useful bone china ware’ and renamed the factory as the Enson Works in 1953.They remained at the site until at least 1963, after which the works was sub-divided between several small businesses. The site declined during the late 20th Century and in 1989 was threatened with demolition.However, the value of the site was recognised and Stoke-on-Trent City Council purchased it in 1998. Its four bottle ovens are now listed buildings and the whole site is protected as part of the Short Street Conservation Area.
The upstairs of the Enson works is now a high-tech conference and training venue, with a balcony café overlooking Short Street, while downstairs there are practical workshop and demonstrator space. The three kilns have been turned into meeting rooms, with their chimney’s used as part of the ventilation system.

America Hotel (American Beerhouse)

The America Hotel, previously known as the American Beerhouse, was one of thousands of beer houses established in the wake of the 1830 Beer Act, which relaxed regulations on the brewing and selling of beer to try and draw people away from drinking gin.

By 1880 there were 98 beer retailers in Longton, with 12 along Normacot Road alone.

Beer houses such as the America played an important role in the local pottery industry, where it was common practice to pay workers by means of a single note or ‘wage bill’. A team of workers could take the bill to a local beer house where it would be converted into change, once the proprietor had taken a percentage or a certain amount of beer or food was purchased.

The America finally closed its doors on 31 December 1962 and was sold by the brewery Ind Coope in 1963. The landlord was given compensation under the agreement that the site could never be a pub again. The site spent some time in the 1980s as J&B Pearce’s china and giftware distributor, but was dismantled in 2010 as it was unsafe. It has now been faithfully rebuilt using traditional techniques and much of the original fabric.

The upstairs of the America Hotel is now a high-tech training/conference room, while downstairs is a demonstration space for the latest technology.

Hub Building (101 Normacot Road)

Longton was the last of the towns of Stoke-on-Trent to develop, specialising in the new ‘bone china’ because of the high quality coal found in the area. It grew in such a fast and unstructured way in the 19th Century that worker’s cottages intermingled with the factories, meaning there was no escape for local people from the endless bottle kiln firing.

Where the Hub building was there was once a row of houses, similar to those conserved on Short Street, backing right on to the Enson Works factory. It was said that when the bottle ovens were firing you could see, on a good day, the other side of the street! Coupled with the poor housing and unsanitary conditions, Victorian Longton had the highest child mortality rate in the country, beating even London’s slums.

The Hub building now houses the CoRE offices, some of the site’s facilities and a glass bridge joining the America Hotel to the Enson Works.

Interested in doing business in an award-winning space?

CoRE Business Spaces


CoRE Meeting Spaces


Some venues offer character and charm. Some are eco-friendly. Some venues offer great functionality. Nowhere combines these dimensions quite like Stoke-on-Trent’s BECs.

Award winning restorations of historic buildings

Award winning restorations of historic buildings

Combining the best of 130 years of potteries heritage with cutting edge technology and design, creating an exciting fusion of the old and the new

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